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Job title & salary package.
Take an example of a bayt user. his short term goal is to gain knowledge from bayt networking along with earning points to reach highest rank on bayt while his/her long term goal should be to get a job in his/her speciality in his/her desired country. This what i understand by your question.
My short-term goal is to be able own my own business within five years. My long-term goals is to excel in my career. To reach my full potential and work hard for what I desire.