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The first step in the strategic brand management process is _.

A) measuring consumer brand loyalty

B) identifying and establishing brand positioning

C) planning and implementing brand marketing

D) measuring and interpreting brand performance

E) growing and sustaining brand value 

Marketing Management Marketing Strategy
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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/13
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Mariam Abdelkefi
by Mariam Abdelkefi , Marketing & Communication Assistant , volkswagen

 identifying and establishing brand positioning?

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