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_ is the differential effect that brand knowledge has on consumer response to the marketing of that brand.

A) Mission-driven brand equity

B) Customer-based brand equity

C) Product-driven brand equity

D) Service-driven brand equity

 

E) Function-based brand equity 

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Question added by Mohamed Hendy , Commercial director & Co- founder , The matchers
Date Posted: 2015/03/13
Dr - Kashif Farhat
by Dr - Kashif Farhat , Ph.D. Marketing | Assistant Professor , Muhammad Ali Jinnah University

Customer Based Brand Equity = CBBE

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