Which is better, to measure customer satisfaction or to ask for actionable feedback to customer?

Question added by Agastin V Achankunju , Sr. Airport Services Agent (Acting Supervisor) , Emirates Airlines
Date Posted: 2015/03/14

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by Mohamed Karmaoui Karmaoui , Director Of Food & Beverage , Capital Club

Measuring customers satisfaction is a key to any business to anticipate their needs.

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