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Are private Label items essential in any retail companies ?

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Question added by Mohammad Kahil , Private Label Operation Sales Manager , Othaim Markets
Date Posted: 2015/03/14
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by Deleted user

Hi Mohammad,Determining "Essential" would depend on the company itself. However, taking the overall economic conditions into account i would say YES it's pretty much essential for the retailers to come up with own brand ideas and save on big margins that these kind of products have to offer. This also would help the retailer in question to tap on low budget customers willing to shift down the brands, provided the quality is not compromised.

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