The News media has immense power in the whole world democracy because just about all people get their news from the news media rather than from other people or other sources. News Media coverage shapes how people perceive the world and what they consider to be important. Voters and politicians alike must pay attention to the news media. In the world political system, the news media perform a number of functions important to the democratic process. The media reports the news, serves as an intermediary between the government and the people, helps determine which issues should be discussed, and keeps people actively involved in society and politics.
Besides the above the New Media also acting as the Public Representative in our society. The News media sometimes acts as a public representative by holding government officials accountable on behalf of the people. Many people argue that the media is ill equipped to play this role because the media does not face the same type of accountability that politicians face. Serving as the representative of the public, moreover, could undermine the media’s objectivity because the act of representing the people might require reporters to take a position on an issue. News Media always conveying us the latest situation, helps to clearly know us the business turning, weather ,education and many others necessary matters. We all have two eyes each and this two eye can not see further at distance, if News Media absent. So, the News Media acting as “Third Eye” of our society.
