Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

How can quality be regarded as something important from the perspective of a company? كيف يمكن للجودة أن تعطى الأهمية اللازمة من منظور الشركة؟

user-image
Question added by Nawar Murad , Consultant, Principal Auditor, Trainer & Lecturer-Part time , Qualitas Internationl Certification, ltd./Arab Quality Makers
Date Posted: 2013/07/29
Amrut Desai
by Amrut Desai , former Managing Director & Country Manager India & SriLanka , Hohenstein India Pvt Ltd-fully owned by Hohenstein Institute GmbH Germany

How can Quality be regarded as something important from the perspective of a Company?كيف يمكن للجودة أن تعطى الأهمية اللازمة من منظور الشركة ؟ “ It costs less to do something right the first time than to do it over a second time”.
The purpose of business is to attract customers and make a profit.
This requires the ability to keep the customers they have and draw in new ones.
One of the characteristics important to customers is quality.
Consumers are much more quality-minded now than in the past and in many cases prefer to spend more for a product that lasts longer or a service that is delivered promptly and thoroughly.
A product or service that is perceived by customers to be of higher quality stands as much better chance of gaining market share than does one perceived to be of low quality, This cannot be denied in that those who have a great reputation and good customer service flourish in today’s economy.
The question to be answered is how businesses focus on quality principles and do they have quality high on their objectives/policy in their operational plan.
Companies must remember the cost of doing something one time is less than doing it over two or more times.
Each time a product is touched in a rework environment the costs increase for that specific unit.
Costs of products and service impact the profit margin of a company.
When costs increase profit is reduced.
In this aspect producing a quality product keeps the costs down.
This increases the profit of a company.
It not only makes the company more stable but it stabilizes the jobs of the employees.
Examples of where quality issues have affected the reputation of a company can be seen in a product recall environment.
These events create an undesirable opinion of these companies.
When you think of companies with recall problems you think of poor quality being produced This does not necessarily mean the overall products of a company are of poor quality but when the opinion of the public feels they do, companies lose business and profits suffer.
Companies who are recognized to produce a quality product have a favorable opinion from the public and as a result profits increase.
Once the reputation of a company suffers it is hard to turn the reputation around to a more favorable opinion by the public who may be interested in their products or services.
The reputation of a company or organization is engrained within the level of quality products or service a company offers for sale.
High quality levels of products signify that good manufacturing processes are in place to ensure their products do what is intended.
Keeping costs down and producing high quality products businesses will find the profits will be there provided the products are something the public wants or need in their lives.
In the economy as it is today with the high unemployment the public has only so much money to spend.
How and where they spend their money will depend on the reputation a company puts forth.
Will it be one of a positive nature where quality is displayed as important as seen in the products they produce or will it be of a negative nature where quality is perceived as unimportant in their operations? The actions of companies will determine what the public opinion will be of their products and operations.
It is true problems do occur in every organization but it is how they react to them that help an organization succeed or fail.
For many manufacturers, quality management has shifted from a tactical to a strategic imperative, and information technologies can help companies become masters of their quality game.
Leading firms make sure quality is everyone’s responsibility throughout the organization, and having it as a common goal “builds an alliance for collaboration across the extended manufacturing community.” To make that point stick for the long haul, high-level employees must endorse and continually reaffirm the organization’s commitment to quality.

More Questions Like This