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Who is considered the father of the modern day marketing ?

Marketing Management Marketing Mix Marketing Strategy Marketing
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Question added by Zaid Mahadin
Date Posted: 2015/03/26
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Yuliya Lukoshyna
by Yuliya Lukoshyna , Group Manager , Mercure Hotel Kiev

The father of mofern marketing is Philip Kotler

Deleted user
by Deleted user

Edward Bernays + Adam Smith

Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

I think father of marketing is one who anticipate the future need in advance and many successful business man come in that category like Mark Zukerburg who has anticipated Facebook before10 years? he anticipated and make communication easy. isn't it!

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

I will go with the answers of Mr. Shetty & Mr. Usman Ahmed

Sidvin Shetty
by Sidvin Shetty , Trade Marketing Executive , Al Khayyat Investments

I think it's Edward Bernays :)

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