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Where can I find a banking cross-sell model with an SPSS modeler?

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Question added by Zaid Mahadin
Date Posted: 2015/03/26
Subhranshu Ganguly
by Subhranshu Ganguly , Quality Analyst. , WIPRO

In an effort to secure a greater share of wallet, financial product and channel managers are leveraging more data than ever to reach out to customers and members. Unfortunately, many of these campaigns are based on institution needs as opposed to the household product lifecycle, creating consumer confusion.

Let me give a simple example. Selling mutual fund, shares or insurance to a bank account holder would be cross selling.

Tanveer Qureshi
by Tanveer Qureshi , Director , Qureshi Associates

You can search from Yahoo, Google. Lot of online tutorial are available.

Shamseer KM
by Shamseer KM , Accounts and Admin Payroll , KBM Group

Refer "spss modeler tutorial" in google

 

Thanks 

shamseer

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