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Abbhinav Thakshak
by Abbhinav Thakshak , VP - Consulting & Strategy , Prisstine Systems

Though in digital marketing sphere the broad strategies to market an individual would remain same, but on micro level the personal touch needs to be enhanced. While a company or its product could be marketed with descriptions and brochures alongwith EDMs, an individual's promotion requires his/her views, vision and take on various professional issues to be highlighted alongwith the achievements. What he/she strongly feels about, needs to be highlighted in the online campaigns.

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