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a. Determines what is needed to get the job done, secures resources, monitors time-line
b. Uses skills to actually create the product
c. Envisions the end product, set standards of quality- big picture
d. Attends to details "who will do what
Agree with the majority................
The conceptualiser is the person who comes up with the big ideas. Usually an adagency has a great creative director or copywriter who does this, but ideally everyone in the agency should be good at coming up with ideas.
agree with allllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllllll
c. Envisions the end product, set standards of quality- big picture
Right answer option c) <<<<<<<<<<<<<<<<<<
c. >>>>>>>>>>>>>> Envisions the end product, set standards of quality- big picture