Why is pre-testing so important in social marketing?

Marketing Management Marketing Mix Marketing Strategy Marketing

Question added by Zaid Mahadin
Date Posted: 2015/04/07

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by Abbhinav Thakshak , VP - Consulting & Strategy , Prisstine Systems

Social media being so wide and diverse that to converge on to your target audience needs careful consideration. This is the reason that pre-testing is a must for social marketing.

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