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Identify the feature that makes Marketing research not an exact science

A - It uses scientific methods

B - It deals with behavioural studies

C - It is based on hypothesis

D - It uses data and figures

Marketing Mix Marketing Research Marketing Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/04/14
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Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

I agree with colleagues who's answer is B

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^B^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

Alex Al Yazouri
by Alex Al Yazouri , General Manager , Al Mushref Cooperative Society

B - >>>>>>>>>>>>>>>>> It deals with behavioural studies

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

B - It deals with behavioral studies....................................

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