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In the product mix pricing strategies, when the price is set for accessories along with the actual product, it’s called as _ pricing.

A - Product bundle

B - Optional product

C - Captive product

D - By-product

Marketing Mix Marketing Pricing Strategy Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/04/14
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Rohit Kumar
by Rohit Kumar , Senior Manager, Product , Reliance Jio Infocomm Limited

(B) - Optional product pricing as the customer has option to select the accessories as per the need

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

B - Optional product pricing

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