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Arco Animations consistently used smiling creatures in its advertisements. Even if there was a picture of a monster or dinosaurs, they would be shown as smiling.
1. Rational appeal
2. Positive emotional appeal
3. Moral appeal
4. Negative appeal
I believe it should be the Positive emotional appeal
>>>>>>>>>>>>>> 2. Positive emotional appeal >>>>>>>>>>>>>>>
2. Positive emotional appeal . ........................