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How can we calculate Return on Investment on newly placed merchandizing units at Point Of Sales, without having prior sales results?

Trade Marketing
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Question added by George Korolis , Brand/Marketing Manager , AbbVie Pharmaceuticals
Date Posted: 2015/04/16
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Adeel Rizwan
by Adeel Rizwan , General Manager , MaxBachat Supermarket

To check the competitor business and market research 

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