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A cultural & believes categories reflects on a business orientation based on the belief that the world is becoming more homogeneous and that distinctions between markets are not only fading, but for some products, will eventually disappear.
–As a result, organizations need to globalize their international strategy by formulating it across markets to take advantage of underlying market, cost, and environmental and competitive factors based on their expansion plan, factors of Market, cost, environment & competitive factors are important analysis in advance, on market factors:
–Expanded distribution channels
–Improved technology
–Similarity of demand around the world
On cost factor:
-Avoiding inefficiencies
–Duplication of effort
Environmental factors:
More effective global communication
–Faster technology implementation in emerging markets
Lately, on competitive factors:
Establishing a presence in the market to avoid giving competitors an advantage.
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