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What is the difference between retail marketing and retail activation?

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Question added by Zaid Mahadin
Date Posted: 2015/04/16
Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

Retail marketing - Retail marketing is process of selling consumer goods and/or services to customers through multiple channels of distribution to earn a profit. Demand is created through diverse target markets and promotional tactics, satisfying consumers' wants and needs through a lean supply chain.

 

Retail Activation - Retail Activation refers to generating consumer interest by allowing consumers to use a product or experience a service. Retail activation closely resembles Experimental marketing. 

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