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Mark's Embroidery produces custom-made embroidery products. One department sells to retail customers, another department sells to catalog customers and a third department sells only to college bookstores.
(b)
Mark's Embroidery is departmentalized by customer, i.e. to say customer divisions are divisions set up to service particular types of clients or customers. Under this method, activities are grouped according to the customers the organization serves and service to the customers is of top priority. (a) Product divisions are divisions created to concentrate on a single product or service of at least a relatively homogeneous set of products or services. (c) Geographic divisions are divisions are designed to serve different geographic areas. Under this method, territory or location is taken as the basis for departmentation. (d) Process divisions are designed to departmentalize the activities through the different process which the organization follows. (e) In Functional departmentation activities are grouped according to their main functional or specialized area such as Production, Finance, Marketing, HR, etc.
good explanation by MR. VJ AGREED.............................................
I agree, b) the customer ........................................
