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Which managerial role described by Henry Mintzberg is Susan playing?

Susan is the General Manager at “Divine Corporation” and she is in charge of making sure that the IT department stays in close contact with the marketing department during the implementation of a new e-commerce effort with David as its Project Manager

 

(a) A figurehead role (b) A liaison role          (c) A project manager role (d) An operational task role   (e) A multi-tasking role.

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Question added by Vinod Jetley , Assistant General Manager , State Bank of India
Date Posted: 2015/04/18
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

(b)

Susan is playing a liaison role which is serving as a link in a horizontal chain of communication.  In a figurehead role, the manager performs ceremonial and social duties as the organizations representative.  A project manager is responsible for the success of the overall project.  In operational tasking  the manager is directly responsible for a specific job task. A multi-tasking is the practice of assigning two or more comparably sized tasks to one.

Nancy Refai
by Nancy Refai , Health, safety and environmental management Trainer and consultant , Freelancer

I believe it is a liaison role

AHMED ABDELSALAM
by AHMED ABDELSALAM , مدير ادارة عمليات الفروع (مطاعم صينى/هندي/ايطالي..) , مجموعة مطاعم زنجبيل بينبع

The ten roles are:

  1. Figurehead.
  2. Leader.
  3. Liaison.
  4. Monitor.
  5. Disseminator.
  6. Spokesperson.
  7. Entrepreneur.
  8. Disturbance Handler.
  9. Resource Allocator.
  10. Negotiator.

Bello Abubakar
by Bello Abubakar , Cinema 4D Render/Sketch UP, AutoCAD, ArchiCAD and Revit Specialist , Federal Housing Authority

(b) A liaison role is my answer.

Wasi Rahman Sheikh
by Wasi Rahman Sheikh , WAREHOUSE SUPERVISOR , AL MUTLAQ FURNITURE MFG

My answer will be option b) <<<<<<<<<<<<<<<<<<<<

USAMA YOSSRY AHMED GENDIA
by USAMA YOSSRY AHMED GENDIA , Resident Engineer , ACE ARAB CONSULANT ENGINEER - MOHARM BAKHOOM

(b) A liaison role          >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>

Almutaz Bakry Sidahmed
by Almutaz Bakry Sidahmed , Internal Audit Manager , Banan real estate

The answer is (b), ===========

mohamed badawy
by mohamed badawy , Head Of Operations , Almajdoui Logistics Company

Agree with Mr. Vinod answer

Ajay James
by Ajay James , Marketing/ Sales Associate , Rashmi Bespoke LLC

Susan wold ideally be required to play a liaison role, she would have to be in close contact with David who is the Project manger with the IT department to ensure that the new E-commerce effort would be completed within the fixed time line and its characteristics are built in a way that would best meet the needs of its consumers , she would also have to ensure that the Marketing Team clearly understands the various features and advantages of this New E-commerce effort and its unique selling propositions as compared to its competitors in order to formulate the most effective Marketing Mix and advertising strategies within the specified budget.

Susan should also ensure that the product is launched in the Market at the pre decided time after necessary pre launch advertising activities and awareness campaigns have been launched.

After the Ecommerce effort has been launched, Susan being the General Manager should also ensure that the Business Development team are meeting their assigned targets and are also focusing on acquiring new potential customers. This would give Susan an Idea of the current revenue the company is receiving and could also help in forecasting the profits the company could receive in the future. 

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

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(b) A liaison role................................... . .. 

Salvatore Augello
by Salvatore Augello , owner , A.S. Trade & Consult

answer A ... or B ... _______________________

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