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CRM Seems to be small word , but it has many aspects under its three word Short form.
It covers all the major and minor aspects of Sales practices, technologies, strategies to every sector -whether it is a manufacturing unit or retail sales store.
SAP , KPI, SPSS for research and many more which helps us to know each customer and each parameter on sales in one software which are now a days cloud based.
CRM is the abbreviation for customer relationship management.
Customer relationship management (CRM) entails all aspects of interaction that a company has with its customers, whether it is sales or service-related. While the phrase customer relationship management is most commonly used to describe a business-customer relationship (B2C), CRM systems are also used to manage business to business to business (B2B) relationships. Information tracked in a CRM system includes contacts, clients, contract wins and sales leads and more.
Customer relationship management (CRM) is a term that refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving business relationships with customers, assisting in customer retention and driving sales growth. CRM systems are designed to compile information on customers across different channels -- or points of contact between the customer and the company -- which could include the company's website, telephone, live chat, direct mail, marketing materials and social media. CRM systems can also give customer-facing staff detailed information on customers' personal information, purchase history, buying preferences and concerns.
Most important People.
Then business as usual.