Bayt.com

Start networking and exchanging professional insights

Register now or log in to join your professional community.

Follow

When a company wants to offer more products, which option is the best: family branding or product line extension or launching a new brand?

Line Extensions Private Line Brand Management
user-image
Question added by Muhammad Omer Haider , Admission In-charge/ Lecturer , NCBA&E Multan Campus
Date Posted: 2013/04/23
Upvote (0) Views (5) Followers (0) Answers (2) Report Question
Write an Answer
Register now or log in to answer.
Roba Al-Assi
by Roba Al-Assi , Brand and Communications Director , Bayt.com

It very much depends on the product.
If the new product line is very relevant to main product line, the first two are better options.
If it is a bit irrelevant and will stand well on its own, then launching a new brand makes more sense.

Deleted user
by Deleted user

Family branding; as product line extension may dilute the brand where as launching a new brand may be expensive.

Write Your Answer
More Questions Like This