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I believe that the deployment image option only exists in the purchased version. Check the where the "Install Tools and Utilities" button is and labelled "Create Deployment".
press F1 and continue, if that is not helpful enough then go to youtube
Create Deployment
Use this procedure to create a new deployment from the installer. In the process, you can create a default deploymentby accepting the default configuration of each installed product, or you can create a custom deployment by customizing the configuration settings of one or more products in the deployment.
Important: When you specify the path to the administrative image, the use of a Universal Naming Convention (UNC) path is strongly recommended to ensure that the path will be the same for all users over the full lifecycle of the product. Also, if your administrative image is nested inside a series of subfolders, you risk exceeding the path length limit set by the Windows operating system. Avoid this possibility by placing your administrative image in a location at or near the top directory of the server, such as \\\\serverXX\\Deployments.Configuration settings vary widely by product. For more information, see the Installation Help supplement for the product.
After the deployment is created, the Deployment Configuration Complete page opens, showing the path to the new deployment and a link for registering products online.
I do not use the2015 version, but I think the answer Elke Woofter successful ... Thanks