Which is the first step in the marketing research process?

B.........................

B. define the problem and research objectives

Option        b

Thank you

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B. define the problem and research objectives..................................................

^^^^^^^^^^^^^B. define the problem and research objectives^^^^^^^^^^^^

B. define the problem and research objectives

Without clearly defined objectives and guidelines, any research or planning will lack direction and will most likely lead to wastage of resources and time.

Option B is the right answer>>>>>>>>>>>>>

answer B________________________