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Do traditional businesses benefit from digital marketing?

Specially business with no online presence at all.

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Question added by Mahmoud Ghazal , Senior Agile Project Manager , Telstra
Date Posted: 2013/08/06
Lakshman Ram
by Lakshman Ram , Branch Manager , Property World Info (P) Ltd

Digital Marketing is very much suitable for Traditional Business. 
Every traditional bizmen has to understand the process and protocol involved in digital marketing and can REAP the benefits. 
Digitial Market facilitates LEVERAGE of time, effort, place and money to a large extent. 
How much one can benefit depends on the level of involvement by each such bizmen. 
Many have created LEGEND in their own rights. 
The naked truth is "No plan will fail, unless, the planner wants it that way". 
Reverse, is also truth "Every plan SUCCEEDS, as the planner wants it".
  It depends, therefore, purely on the human factor!!!   

Ofcourse, the benefit comes when we look at the bright side of the digital marketing itself and how our products or whatever are advertised and represented.
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Plus the percentage of people knowing about the product or commercial in anyways are much higher with the help of the digital marketing.

sanket sharma
by sanket sharma , QUALITY IN-CHARGE , SSIPL RETAIL.PVT.LTD

digital marketing is the best method to get connected with the people and it increases the chances of your product advertisment.

Syed Farhan Noor
by Syed Farhan Noor , Asst. Manager - Business Development/Digital Marketing , Prime Move Technologies Co. L.L.C

Hi Mahmoud,

 

Yes, Digital Marketing does play a vital role in any form of business.  

 

Here are some benefits of Social Media.

 

·         Low cost:

 

Marketing strategies consisting of social media represent a cost saving, not only can you fire away with unlimited content but you can do it much cheaper than your traditional forms of advertising. Once the message is out there, it costs you nothing when others pass it on. Also you do have an extra option to pay for advertisements on Twitter and Facebook, they target these ads by tapping into the user’s interests with the intent to attract their attention.

 

·        Expanding target audience:

 

The amount of customers you can target is never ending within social media. It provides both a direct line to people and businesses, whilst allowing you to connect to people and businesses all over the world.

 

·        Retaining trust:

 

Social media allows businesses to build a closer relationship with users. It is important when using Social media a part of your personality shines through this will result in a personal relationship and trust being formed with users.

 

·        Brand engagement:

 

Target markets can interact with your brand in a way that a billboard or print advertisement could never do. Interaction and engagement can generate substantial brand loyalty.

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