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Specially business with no online presence at all.
Hi Mahmoud,
Yes, Digital Marketing does play a vital role in any form of business.
Here are some benefits of Social Media.
· Low cost:
Marketing strategies consisting of social media represent a cost saving, not only can you fire away with unlimited content but you can do it much cheaper than your traditional forms of advertising. Once the message is out there, it costs you nothing when others pass it on. Also you do have an extra option to pay for advertisements on Twitter and Facebook, they target these ads by tapping into the user’s interests with the intent to attract their attention.
· Expanding target audience:
The amount of customers you can target is never ending within social media. It provides both a direct line to people and businesses, whilst allowing you to connect to people and businesses all over the world.
· Retaining trust:
Social media allows businesses to build a closer relationship with users. It is important when using Social media a part of your personality shines through this will result in a personal relationship and trust being formed with users.
· Brand engagement:
Target markets can interact with your brand in a way that a billboard or print advertisement could never do. Interaction and engagement can generate substantial brand loyalty.