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Using a successful brand name to introduce additional items in a given product category under the same brand name is called a(n):

E.g. (such as new flavors, forms, colors, added ingredients, or package sizes) 

a. line extension.

b. brand extension.

c. multibranding.

d. new brands.

Pharmaceuticals Marketing Sales Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/05/09
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Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>> b. brand extension.  >>>>>>>>>>>>>>

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b. brand extension.^^^^^^^^^^^

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