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How would do describe Pull Marketing strategy ? Please give your answer with an example .

Marketing Management Success Stories Advertising Innovation Strategic Planning
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Question added by PRADEEP MEHRA , CEO , Angel international Inc.
Date Posted: 2015/05/15
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Raymond Sigar
by Raymond Sigar , Creative and Innovation Manager , Setia Haruman Technology

A pull strategy involves motivating customers to seek out your brand in an active process.

"Getting the customer to come to you"

Examples of pull tactics

  • Advertising and mass media promotion
  • Word of mouth referrals
  • Customer relationship management
  • Sales promotions and discounts

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