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What are do's and dont's of Direct Mail Marketing ?

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Question added by PRADEEP MEHRA , CEO , Angel international Inc.
Date Posted: 2015/05/15
brian ngugi
by brian ngugi , sales representative , Arizona solvents

The do's include;

  • DO keep HTML graphics small
  • DO link directly to content you refer to, instead of sending customers to your home page and requiring that they fend for themselves
  • If you want prospective customers to give you information, DO give them something in return
  • DO track links and other campaign activity - the ability to do this is what makes e-Marketing so powerful
  • DO test, test, and test to continually improve your response

 

As well as some DON'Ts:

 

  • DON'T emulate graphics in text messages using symbols and odd combinations of characters
  • No one likes having their email address displayed to the world - DON'T send out emails to a long list of customers using the cc: function
  • DON'T do anything without careful QA - there's nothing worse than missing graphics, broken links, or typos in the content

 

 

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