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Is Apple's marketing strategy wrong?

Marketing Management Marketing Mix Marketing Strategy Marketing Digital Marketing
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Question added by Rahaf Masri , Account Sales Director , MT3 Digital
Date Posted: 2015/05/17
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Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

How it can be possible that Apple marketing strategy may be wrong as it has earned very high brand equity in the market so Apple has done best marketing strategy and due to that it it is one of the great brand name in the market and all these has happened due to its strategy.

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