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Is marketing the mirror of Sales?

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Question added by Mohammad Jasim Uddin liton , Country Manager , Hunan Hong Ying Xiang Bio-chemistry Ind.Com.Ltd.
Date Posted: 2015/05/19
Ahmed Nadeem Ansari FIDM
by Ahmed Nadeem Ansari FIDM , Digital Marketing Consultant & Founder , Better Brains

Hello Jasim

 

No it is not.

 

You have to market something first in order to sell it. This is despite the type of sales channel is used e.g. tele-sales, direct sales, online sales etc. Every one who is selling something is marketing it first. Even the fruit seller on the corner of the street is displays the fruits in a decorative and appealing manner. Sometimes he may even have the price displayed. That is all marketing.

Marketing is the tool that attracts people to buy i.e. complete a sale.

Mohammad Jasim Uddin liton
by Mohammad Jasim Uddin liton , Country Manager , Hunan Hong Ying Xiang Bio-chemistry Ind.Com.Ltd.

Thanks to everybody, every honorable specialist who commented on my question. And given their valued explanation,logic and ethics on this question.

MAY BE WE CAN SAY ' SALES IS THE MIRROR OF MARKETING !

Dr - Kashif Farhat
by Dr - Kashif Farhat , Ph.D. Marketing | Assistant Professor , Muhammad Ali Jinnah University

Not true, in my opinion.

 

Rather sales is the direct result of market efforts thus sales is preceded by marketing. On the other hand, marketing involves many strategic moves which do not directly result in sales.

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