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When a company enters a new product category for which its current brand names are not appropriate,

it will likely follow which of the following brand strategies?

a. Product extensions

b. Line extensions

c. Brand extensions

d. New brands.

Pharmaceuticals Marketing Sales Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/05/19
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Imoleayo Gabby
by Imoleayo Gabby , Marketing Manager , Gulf Marketing Group - Other Locations

Then it is said to be               New brand

Emmanuel Akpe
by Emmanuel Akpe , Assistant Manager , AIICO Insurance Plc

It will be refrerred to as New brands

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

The correct answer is " d. New brands." 

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>>>>>>>>   d. New brands.   >>>>>>>>>>>>>>>>>>>>

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

d. New brands.^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

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