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_ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics,

or behavior who might require separate products or marketing mixes.

a. Product differentiation

b. Market segmentation.

c. Market targeting

 

d. Market positioning

Pharmaceuticals Marketing Sales Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/05/19
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Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>>>>>>  b. Market segmentation.  >>>>>>>>>>>>>>>>>

Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b. Market segmentation.^^^^^^^^^^^^^^^^^^

Muhammad Yousaf Khokhar
by Muhammad Yousaf Khokhar , Director Marketing And Sales , Relaxsit Private Limited

The Answer is Market Segmentation.

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

The correct answer is " b. Market segmentation." 

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