___ ___ ___ ___ is a principle of enlightened marketing that requires that a company seek real product and marketing improvements.

A. .....................

Innovative marketing

c. Value marketing

Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others

>>>>>>>>>>>>>>>>  a. Innovative marketing.   >>>>>>>>>>>>>>>>>>>>>

The correct answer is "a. Innovative marketing."