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What are the characteristics of an effective mission statement?

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Question added by Mazen Mallah , Fund Raising and Communication Officer , The Palestinian Center for Democracy and Conflict Resolution
Date Posted: 2015/05/21
Faizan Mukaddam
by Faizan Mukaddam , Researcher - Client Servicing , TNS Middle East & Africa Ltd

I have come across lots of mission statements and I feel majority of them are just to impress and sound too jargoned

 

A mission statement should be honest and relevant to the stakeholders of the company (by stakeholders I mean everyone who is in touch with the company). It is a tactic by which the vision is achieved. Mission statements should change periodically (Missions should be accomplished if they don't change that means they were never achievable or they are irrelevant)

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