Does one need to have an above-average intelligence to be good at social media marketing?

Social Media word starts  with Social, so to be able to socialize online you should have a little bit of understanding the different cultures. ( so you need to have average intelligence)  

But all this has eased jobs of marketers, businessmen or anyone who means business. Instead of spending millions on advertising, surveys and grueling research projects; all they have to do is to keep a hand on the pulse of their social media users, be in touch with what the customers want and what are the market trends and this will help them provide a level of services that they won’t be achievable using conventional marketing and business tools. The key lies in being in touch with what’s going on, analyzing the data collected from social media platforms and taking actions on its basis.