Why does everything have to be a brand in marketing?

Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence and some that you cannot. Brand can differentiate your product / service from that of your competitors. 

Brand responsibility in the first place

Excellence commodity for a commodity

Ensure the desired quality to the customer

Check and fair competition in the market

simply with out any complecations, Branding is the mental and emotional association between the product/services and  clients.

from this definition you can say that every thing should be branded to link it with both (mental and psychological ) 

Brand identity

The outward expression of a brand – including its name, trademark, communications, and visual appearance – is brand identity. Because the identity is assembled by the brand owner, it reflects how the owner wants the consumer to perceive the brand – and by extension the branded company, organization, product or service. This is in contrast to the brand image, which is a customer's mental picture of a brand. The brand owner will seek to bridge the gap between the brand image and the brand identity. Brand identity is fundamental to consumer recognition and symbolizes the brand's differentiation from competitors.

Brand identity is what the owner wants to communicate to its potential consumers. However, over time, a product's brand identity may acquire (evolve), gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers. Therefore businesses research consumer's brand associations.                                                                                        THANK YOU.

Brand creates an intangible value to a product which helps in marketing the product better.

For example an unbranded watch would be sold at a very nominal price. But once the stamp of Rolex is engraved on the same watch, its price and value rises manifold with consumers willing to pay this extra value to own the watch.

Marketing the watch becomes that much easier as the Rolex brand is associated with excellence and trust that consumers can easily relate to. Therefore marketeers put all their effort in creating a brand for their products and create that intangible value that consumers trust.

Ur brand is ur company identity, ur products & services personality.

Agreed to the young talent Mr. Muhammad Adeel..................... Appreciated.

we sales al the things which our customer wants thats why we take our brand in market for sale

to acceptable from costumer , must be trusted .

for quality , for wide good welling