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I believe that To be a good marketing person, you need to have great knowledge about sales. sales is a foundation and a marketing person cannot stand strong without a strong foundation.
To sell something or product , actually we need to know or learn about marketing . It very important for seller because without marketing anybody dont know our product .
First of all we must understand what is marketing and what is sales…before telling about the relevance and scope….let me give a brief outline on both
Marketing:
marketing is the sum total of all activities that that start from market research to customer satisfaction
Which includes….market study - product development - market segmentation - different projections - analysis - pre launch advertisement - product launch - post launch advertisement - Sales – regulating product movement based on trends-managing product cycle-customer relation
Sales
From the above chart itself we can clearly understand what sale is. Sale is a part in Marketing , which transfers the ownership of product from the company to the customer….
In many case the products are been directly demanded by the customer…in such a case there is no need for sales person.
Eg: FMCG product displayed in a supermarket
In this case the sales person might can influence the purchase decision
Which is important to study
As I discussed above, sales is just a part of marketing which helps to sell the product…that is the only function that sales has got.
While marketing is a wide area, which involves lots of activities.
First of all you have to now about the society and his habits and the styl of life which the society like
learn to live and survive, World will teach you automatically
Marketing is more important than sales. Sales is a part of marketing. Also for one to be a great sales person there is need to have an understanding of Marketing- “the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. P. Kotler
in my opinion i would say marketing first reason being in order for you to make sales, you have to lay agood marketing strategy so as to identify who are your consumers
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