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A _ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.

a. push strategy.

b. pull strategy

c. blocking strategy

d. integrated strategy

Pharmaceuticals Marketing Sales Business Development Management
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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/06/01
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Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

a. push strategy.^^^^^^^^^^^^^^^^^^^^^

 

 

Examples of push tactics

  • Trade show promotions to encourage retailer demand
  • Direct selling to customers in showrooms or face to face
  • Negotiation with retailers to stock your product
  • Efficient supply chain allowing retailers an efficient supply
  • Packaging design to encourage purchase
  • Point of sale displays

Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

The answer is : Option ( A )

Shahbaz Hayder
by Shahbaz Hayder , Group Head of Finance , Sharif Group of Companies

Push strategy is the right choice.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>> a. push strategy. >>>>>>>>>>>>>>>>>>>>

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

a. push strategy......................... is the right answer............... 

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