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Consumer goods with unique characteristics or brand identification often requiring a special purchase effort are called:

a. custom products.

b. specialty products

c. convenience products.

d. shopping products.

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Question added by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.
Date Posted: 2015/06/01
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

b. specialty products

Convenience goods are inexpensive items that are frequently purchased, such as milk and eggs. Shopping goods are higher-priced items that consumers typically comparison shop for, such as refrigerators and washing machines. Specialty products are products not purchased on a regular basis and consumers do extensive research before purchasing these items. Specialty products are typically expensive are unique in nature—meaning not easily substituted.

Emad Mohammed said abdalla
by Emad Mohammed said abdalla , ERP & IT Software, operation general manager . , AL DOHA Company

>>>>>>>>>>>>>>>>>>> b. specialty products >>>>>>>>>>>>>>>>>>>>

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

b. specialty products................................. is the right answer..........