How can a small company best utilize Tweet chat as a marketing tool?

TweetChats are a valuable tool for small businesses, whether those businesses are acting as participants or hosts. As a participant, a small business can reach out to experts in different fields, from management to HR to product distribution. Nearly every facet of your business has an expert, and more likely than not they are accessible on Twitter and will host chats from time to time. And hosting your own TweetChat is a great way to market your business and reach out to existing and potential customers—you can find out what people want, display your expertise, and build up your reputation.

Twitter chats can be an effective marketing tactic that can help you:

• 1. Promote your brand
• 2. Establish your Twitter authority
• 3. Connect with current and potential customers
• 4. Increase your Twitter audience

Tweet chat is one of the best tool to create your brand identity. Tweet chat for B2B is like a webinar. We should have a speaker, a moderator and the audience. We can have a Q&A tweet chat, Quiz Tweet chat and so on, which are very much effective.  Set up a easy hashtag relevant to the subject and ask your audience to tweet using those hashtags. Plan a date where there is no event overlapping so that its easy for audience to participate. If its B2B tuesdays, wednesdays, thursdays are better. If its B2C you can have it on saturday or friday.Tweet chats helps a brand increase brand visibility. As you project your company as a moderator, your company will have a high brand image and your tweets are more visible. Tweet chat helps you reach more number of audience and increase follower base. If you use some trending hashtags with your tweet chat hashtag, there is a chance of becoming viral.

By twit chat, I have not seen much. It can be one of the tool but not very competitive tool for marketing. By twit some of the person may knows about your company but not at large.

I agree with Mr. Mounir answer