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I don't know about book but yes if you will start following rand fishkin then you will enjoy digital marketing. Just google MOZ and you will find the website.
I think there is no any book by which you can build any business. You only will have to work upon it and by experience, you will get the ideas how to do it. Books are so many but they play role to give ideas or which provide only platform but then upon platform, you will have do whatever you want. If books may build any business then no any person may be employee, all the may be employer
http://www.amazon.com/Internet-Marketing-An-Hour-Day/dp/
Yes there are different kinds of e-books which help you marketing online. try using this ClickBank University and this is good stuff.