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A statement most consistent with the philosophy of the marketing concept would say that the key to success is:

  • A.

    innovative product development

     

  • B.

    a persuasive sales force

     

  • C.

    an experienced team of marketing managers

     

  • D.

    customer satisfaction

     

  • E.

    minimization

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Question added by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date Posted: 2015/06/07
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

D.

customer satisfaction^^^^^^^^^^^^^^^^^^^

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

Business is actually working towards customer satisfaction

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