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When creating a PR strategy it’s important to outline your goals and objectives for what you want to achieve. Make sure your goals are specific, measurable, achievable, realistic and timely (also known as SMART). By determining your goals you will have a clear purpose for your PR strategy and maximizze the success of your PR activities.
Key messages are the core messages you want your target audience to hear and remember. They are an important part of a PR strategy because they can shape your content and communicate a unified message.
The best key messages are believable, easy to understand, distinctive, credible, succinct and drive your agenda.
A PR strategy enables you to consider every aspect of communicating a message in the best possible way. It will also help you to maximize the success of your PR efforts and help to grow your business.
Communiaction through networks. Making the business as visible on related media and participating in businees events.
Your PR strategies depend on the business therefore to know who your target people are and start from there. let's say it's a healthy homemade food for dogs, you target the very high ranked people that are celebrities, send them nice basket of treats and whatever a dog would like. these people will get you exposure like no other.
Its depends on your Marketing Strategies and plans. But nowadays the easiest and best way to new startup is Advertisement. As we all know that most applicable way of Marketing and other Publicity is Advertisements. The better you make advertise the more you get positive results.
And one another technique is our Social Media. Now everyone have the access on social media and is the best technique for new startups. In that way we can connect with different peoples have different minds and thoughts. So where can we get different opinions.