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In industrial marketing price setting the initials E.V.C. stand for:

A.Economic value to the company analysis

B.Economic value to the customer analysis

C. Enhanced value to the customer analysis

D. Economic viability to the customer analysis

 

E. External valuation of the competition analysis

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Question added by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos
Date Posted: 2015/06/07
Vinod Jetley
by Vinod Jetley , Assistant General Manager , State Bank of India

B.Economic value to the customer analysis

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

Generally E.V.C stands for Economic Value to the Customer Analysis. I think it is same for Industrial Marketing Price Setting as well.

Ibrahim Hussein Mayaleh
by Ibrahim Hussein Mayaleh , Sales & Business Consultant and Trainer , Self-employed

The answer for the question is of course (B)