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The utilization of location-based social networking apps like Foursquare and Swarm; which allow users to check-in, share pictures of food, write tips, reviews and ratings. Not only is the social nature of these apps considered a great marketing technique (as it generates word of mouth), what is even more cool is that a lot of venues (including restaurants and cafes, of course) nowadays offer discounts, specials and gift vouchers depending on the times users check-in to those venues!
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