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If Someone handed you a pen, and said "Sell me this Pen!" , How would you go about it?

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Question added by omar Al-youssef , Area Sales Manager , STC
Date Posted: 2015/06/09
UMER LATEEF KHAN
by UMER LATEEF KHAN , System Admin Intern , College of Dupage

Basically, the emphasis is to identify the4 important selling skills. Here’s the simple sales framework I would use to answer “sell me this pen”. There are exactly four sales skills the interviewer is looking to see in the answer: how you gather information? how you respond to information? how you deliver information? and how you ask for something (closing)? In the context of a PEN. Find out how they last used a pen (gather info) Emphasize the importance of the activity they last used a pen (respond to info) Sell something bigger than a pen, like a state of mind (deliver info)--What they normally use a pen for? Ask for the buy (closing)..Wouldn't you buy one now?

Khaled Anwar
by Khaled Anwar , Senior Sales Engineer , "Automotive company''

I agree with the experts answers. thank you

Nasir Hussain
by Nasir Hussain , Sales And Marketing Manager , Pakistan Pharmaceutical Products Pvt. Ltd.

This means you are facing a customer with identified need (The Pen)........... This is in my opinion, a half job done......................... 

Here the sales person has to show his talent. His adapted and innate selling skills will do the rest of the job. It will all depend how will he use the steps of selling skills right from the description of Features & Benefits.................... to the closing statement and the gaining commitment. 

Muhammad Adeel
by Muhammad Adeel , Sales And Marketing Executive , TANZEEM HEAVY EQUIPMENT RENTAL LLC

It is not possible to express it in words. Demo is required to answer such question, your confidence, communication, body language and gestures are very important.  

Kishor Vadher
by Kishor Vadher , Sales Manager , Hausstrom ltd. Lagos

You will have to have sales skill first and then find out some features in that pen and find out any USP whether it has then make your speech to the customer and the post important thing you should have convincing power that your pen is best pen in the market and after all as Mr.Mohammad said it is pragmatical thing so will to see it.

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