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I agree with the experts answers. thank you
This means you are facing a customer with identified need (The Pen)........... This is in my opinion, a half job done.........................
Here the sales person has to show his talent. His adapted and innate selling skills will do the rest of the job. It will all depend how will he use the steps of selling skills right from the description of Features & Benefits.................... to the closing statement and the gaining commitment.
It is not possible to express it in words. Demo is required to answer such question, your confidence, communication, body language and gestures are very important.
You will have to have sales skill first and then find out some features in that pen and find out any USP whether it has then make your speech to the customer and the post important thing you should have convincing power that your pen is best pen in the market and after all as Mr.Mohammad said it is pragmatical thing so will to see it.