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What is the difference between primary objective and secondary objective in marketing research?

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Question added by Rahaf Masri , Account Sales Director , MT3 Digital
Date Posted: 2015/06/09
اسامة محمد السيد الزيات
by اسامة محمد السيد الزيات , مسئول فرع _ ومبرم عقود , العجمى للسيارات

Primary research

Primary market research depends on several elements such as: questionnaires, interviews, observation and discussion groups to find out how to accept customers for new products or services

Secondary research [edit]

Foundation relies on secondary research on the information gathered by other sources, which appear to be applicable to their products, and the most important characteristic of secondary research is a low cost, but it sometimes may not be secondary research dedicated to the research carried out by the organization, has information will be old approved and is not valid for the current situation of the institution.

There are several questions are used when conducting market research, including:

What happens in the market? What are the market trends? Who are the competitors?

What say consumers about the products in the market?

What are the needs of the community and the market? It will is realized through existing products?

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