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Because a computer programmer can be trained for a specific sales and marketing activity to perform and with the IT tools he/she will already be savvy to use while managing different accounts and online platforms for the company.
most of technical people i knew need too much effort to adapt to manage accounts, according to my own experience (its not a statistic) its easier and better to get a business oriented person and tech him the basic skills you need him to know.
he/she will hep you make account spend more from time to time you need a technical person to appear like a consultant, where client will accept any sell things they used to do or say.
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