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What do you mean by INTERNAL copywriter?

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Question added by Eijaz Ibrahim Pardhan , Senior SEO Executive , JBS
Date Posted: 2015/06/12
Lorenzo Lionel Seixas
by Lorenzo Lionel Seixas , Manager- Business Development , Cantaloupe Information Technology

Internal copywriters are the personnel who write advertisements that are catered to the employees within the organisation. They write the script or short copy for referrals, VRS, Stock options and various schemes that are targeted towards the benefit of the internal employees. Their role is confined to the fact they understand their organisations subordinates well enough to be able to reach out to them. 

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