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Reaching the Internet provides businesses with the means to reach prospective customers that they would not normally be able to reach so quickly and inexpensively.
Another advantage of using this form of marketing is that it has a very wide reach. Indeed a properly laid out strategy for online marketing has the potential of reaching thousands of people both nationally and internationally. The Internet is available in almost all parts of the world and this is why it is possible to reach a lot of people through this marketing strategy.
This form of marketing takes a very short time to set up but can last for a very long period of time. This simply means that one can create an advertising message in as little as one hour but the message can be used for a period of over one year.
Save budget which we can use it in other side than marketing for example upgrading our product's quality level
Expand the scope of the target market
It is possible to access to the global level, even if it is still a small business
helps us to find some products or services which not available in our business then maybe we become agent for others too
The benefits of digital marketing for small business :
1. its cost effective
2. You can sell goods in any part of the country ( or world ) without setting up local outlets.
3. You can find the new customers from the different online markets.
4. You can get to know your customers better, what they prefer and need ,
5. You may get realtime results .
6. Branding :this is very important for you business and you can brand your products via digital marketing .
Convenience
Internet marketing enables you to be open for business around the clock without worrying about store opening hours or overtime payments for staff. Offering your products on the Internet is also convenient for customers. They can browse your online store at any time and place orders when it is convenient for them.
Reach
By marketing on the Internet, you can overcome barriers of distance. You can sell goods in any part of the country without setting up local outlets, widening your target market. You can also build an export business without opening a network of distributors in different countries. However, if you want to sell internationally, you should use localization services to ensure that your products are suitable for local markets and comply with local business regulations. Localization services include translation and product modification to reflect local market differences.
Cost
Marketing products on the Internet costs less than marketing them through a physical retail outlet. You do not have the recurring costs of property rental and maintenance. You do not have to purchase stock for display in a store. You can order stock in line with demand, keeping your inventory costs low.
Personalization
Internet marketing enables you to personalize offers to customers by building a profile of their purchasing history and preferences. By tracking the web pages and product information that prospects visit, you can make targeted offers that reflect their interests. The information available from tracking website visits also provides data for planning cross-selling campaigns so that you can increase the value of sales by customer.
Relationships
The Internet provides an important platform for building relationships with customers and increasing customer retention levels. When a customer has purchased a product from your online store, you can begin the relationship by sending a follow-up email to confirm the transaction and thank the customer. Emailing customers regularly with special, personalized offers helps to maintain the relationship. You can also invite customers to submit product reviews on your website, helping to build a sense of community.
Social
Internet marketing enables you to take advantage of the growing importance of social media. An article on the Harvard Business School Executive Education website highlighted the link between social networking and online revenue growth. According to the article, a group of consumers that responded most strongly to the influence of social networks generated increased sales of around5 percent. You can take advantage of this type of influence by incorporating social networking tools in your Internet marketing campaigns.
Approaching a wider customer base at lower cost than other marketing media.
The advantages of internet marketing above mentioned definitions in comments + branding and generate sales from all available channels via digital marketing. The good thing is , its measurable and businesses can easily monitor & get ROI or ROAS.
There are lots of advantages of internet marketing for small businesses, one of its advantage is that marketing thru internet is much cheaper and faster. You can market or sell your products directly to consumers and it also enables you to save cost for manpower services.
help in spreading the products in many places in same time which save time , salaries costs , many other costs will b burdden for small business this will increase the production and increase rate of sellling and increase profits
By internet marketing you can reach to may customer in short time and ca also spread product awareness with law coast and law time.With internet marketing you can reach to many customer and can get result accordingly.
1. Small Businesses or industries can reach easily the potential customer through Online Marketing and can sell their products.
2. Brand awareness is second one which is helpful to small Businesses.
On Line Marketing /Internet marketing is Ideal for small or start up businesses with small budgets.
The traditional marketing (TV< newspaper etc) always has been effective, but if your budget is small Internet Marketing can help you achieving the company goal in short period of time.
Take an example, you want to sell a product in Dubai to only Spanish Speaking customers (only living in Dubai), with On Line marketing / Internet marketing you can reach those customers (Spanish Speakers) living in Dubai via Google Search Engine, (Adwords, SE Optimisation). with small budget. The beauty of Internet marketing is that you can design your campaign according to your budget more effectively, as compared to Traditional Marketing.
In Todays world, weather your budget is big or small, Internet marketing (On Line Marketing) is must, observe around you, Big brands Like McDonalds, Pepsi, KFC etc don't need to advertise? but why they do advertise and use both form of Marketing i.e Traditional and Internet marketing?
Of course we all know the .....answer its all about Branding.
